Description
1. If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for a forecasting based on Bass model), what is your predicted number of annual adoptions by the end of the year 2020.
2. Based on your analysis, when will the product category penetrate 50% of the market?
3. If you have new information that necessitates a change in the rough estimate of the market size used to forecast using Bass model (by analogy), what can you say about the modified results?
4. What is the consequence of using just one analogous product (Analogous Product 1 from Table 1) to base your forecast using Bass model instead of using two analogous products?
Solution:
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