Description
ASSIGNMENT QUESTIONS
What role did research and data play in Dove’s campaign strategies?
Who decides what a brand means and how should this be decided?
- What are the risks and rewards of aspirational / idealized branding vs. realism?
- How can brands have a point of view without appearing to be solely for the sake of profit?
- Consider the campaign that featured “hates her freckles” and its lack of product. How can brands drive revenue without showing product?
Solution:
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